Provided By TrustAssure Consumers Speak Out..
What They Expect Of You..
And The Web Industry..
  What's The Problem?

You've got a product or service and want to market it
to the public. You either create a free web site from
one of the generic free communities already available
or you spend hundreds of hours developing the very
best web site you can.
Then you market the site.

Free-for-all link sites, free classified ads, banner
exchanges, search engines, forums, ezines, and
any
other method you can get inexpensively or free.

Your traffic is growing, but still slow at best. 
Your visitors seem interested, but won't buy.
Everything you try seems to have little effect.
 
 

  Does That Sound All Too Familiar?

You are not alone. There are thousands of people just
like yourself trying to market some web site, product,
or service. Some are new ideas and others are just
clones of existing ideas.

However, after hundreds of hours of discussion with
web site owners and web surfers let us share some
fundamental points completely overlooked by most
people is their haste to create riches from the Internet.

This information is free. We are not trying to sell
you anything or recruit you into any program.

This is simply a consolidation of web user responses.
Once we began to consider these points our user
response improved drastically.

If You Want Everything Free Or Cheap
    So Does Your Web Site Visitor
    It's A Mentality That Is Contagious

Free Clone Programs You Find So Appealing
    Turn Off Potential Cash Customers
    They Want Real Products Not Promises

Many Users Don't Take Free Pages Seriously
    The Lack Of Any Webmaster Investment
    Signals A Lack Of Business Commitment

No Candy Coated Hype On Pages And Email
    Many People Doubt Excessive Claims
    Bigger Hype, Means Less Substance

People Expect Professionalism & Quality
    A Valid Business Entity & Email Address
    Not A Faceless Page Without Contact Info

People Want To Know Exactly What
    Is Being Done With Personal Information
    And Dislike Blatant Spam Methods Or Email
 

  Beware - The Warning Signs

Say yes to any of these points and you've got a serious
web problem in the eyes of the buying public.

Is Your Page A Knock Off Clone Instead Of An Affiliate?

Are You A Mirror Page Of An Income System Only?

Do You Market A Promise, Not A Product?

Is Your Company On A Completely Free Web Page?

Does Your Page Lack A Valid Email Address?

Do You Employ A Generic Email Autoresponder?

Does Your Site Lack A Detailed Privacy Statement?
 

  What's Your Response?

There were two general responses from people to the
previous information and warning signs. First, that they
already knew the information and second, that one or
more of the points were incorrect.

However, having common sense and using common
sense are two different things. In almost every case
the respondents were violating one or more of the
very web rules they themselves considered golden.

 
 

  What Can You Do To Improve?

Learn To Be A Webmaster
Keep in mind why people use the Internet. If you want
a personal page on your family, dog, cat or such that's
ok, but few if any such web sites are seriously aimed
at delivering a product or service to the buying public.

Provide A Win / Win Customer Choice
Treat The Customer Like A Family Member
Provide Privacy Disclosure Information
Provide Security Provisions
Provide Content Filter Links Or Options
Provide Detailed Company Information
Limit Page Banners To No More Than Two
Provide Personal Service When Possible
Curtail Heavy Promotional Hype
Provide Substantiation Of Claims
Provide Product Or Service Substitution
Provide Service Or Technical Support Options
Handle Warranty Claims Promptly
Review And Resolve Compliants Promptly
 
 
  Develop A Business Commitment

If you constantly strive to develop and maintain a free
web site for your business without any financial
commitment yourself how serious do you expect any
potential customer to take you? Will that customer feel
comfortable purchasing anything from your site?

Name one major company that has developed their
web site on a free service. Your site visitors know
when you are serious about the development of your
web site and the state of your business. Many people
we polled have become numb to the myraid of MLM
programs and income plans they see everyday on the
web.

In the long run it pays to take the time to develop a
viable business web site from scratch that is unlike any
other.

 
 

  Possible Future Considerations

Many web experts predict some consistent yet drastic
revisions in the overall design matrix of the Internet
during the next few years. Perhaps you may want to
start now to revamp your business and marketing
strategies in those directions. It's certainly something
we have begun to take seriously.
 
Regulated Chain & Pyramid Web Pages
Substantiated Marketing Claims
Mandatory Information Privacy Statements
Mandatory Information Transmission Security
Third Party Business Bureau Certification
P3P Meta Coding & Content Rating
 
--TrustAssure Internet Business Bureau

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