According to BusinessWeek:
 Privacy was found to be the number one consumer issue of Internet users. Following that
 were the issues of security, spam, and business reliability.

 78% of online users would increase their Internet use if privacy practices were disclosed.
 61% of non-users would be more likely to use the Internet if privacy practices were disclosed.

 The concern of users over the privacy issues is one of the biggest inhibitors on the Internet
 right now. All businesses stand to miss out on billions of dollars of revenue unless they
 address these concerns in a way that increases the confidence of web users in their ability
 to do business on the Internet with the assurance that their privacy is protected.

 The Statistics:

 76% of users express concern over sites monitoring their browsing on the Internet.
 (BCG Consumer Survey)

 70% are concerned about privacy and security when making purchases online.
 (BCG Consumer Survey)

 63% of reluctant users say they would divulge information if told clearly how it will be used.
 (Harris/Westin Survey)

 40% of users have provided false information at least once while registering at a Web site.
 (Georgia Tech Survey)
 
 Companies that disclose their information gathering and dissemination practices have a
 200 - 300% better chance of transacting with the customer and getting repeat business.
 (BCG Consumer Survey)

 Addressing the users' privacy concerns can allow electronic commerce revenue to double
 from $6 billion to an estimated $12 billion by 2000.
 (BCG Consumer Survey)