Webmasters
Here at TrustAssure © our goal
is to provide web users with access to ethical businesses and
the information on those
businesses and web transactions that will enable those users to
make informed decisions.
As a business you will find that more people will purchase your
products or use your
services if they feel secure in the transaction. Customer Relationship
TrustAssure © provides member
sites that have been reviewed and approved with a logo seal to
post on that site. Internet
users may use this seal and it's hyperlink to verify information on the
company and assure themselves
that the company or site is a reputable and reliable entity.
This seal also provides
parents with the assurance that the member site is suitable for their
children to access and browse
without undue worry over objectionable content.
There are two forms of membership
in TrustAssure ©, Associate members and Professional
members. TrustAssure © provides
a special certification page accessed through your member
TrustAssure © seal where web
users can verify your membership status.
Associate Membership:
Certification page
stipulating that your site has been reviewed
for privacy considerations,
security procedures, and content
value.
Professional Membership:
Certification page
with the above stipulations and a complete
online business report
record accessable by online search
providing your site
visitor or customer with a business review,
key contact personnel,
and business status information.
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Privacy
A TrustAssure © member must
provide a detailed privacy statement which is prominently displayed
on the registered web site.
This privacy statement must detail what information is gathered, why
the information is being
gathered, who has access to this information, and the information's use.
Eligible Sites
All web sites are eligible
provided they do not post any form of pornography, violent content, or
otherwise objectable or
offensive content as deemed by the TrustAssure © review board. Pyramid
programs, chain programs,
and other such sites are also reviewed for misleading claims, spam
marketing methods, and fraudulent
advertising or marketing methodologies. MLM and other sites
may become members and are
welcome provided their site structure and policies are sound.
Security
A TrustAssure © member must
take reasonable steps to ensure that the individually identifiable
information it collects
online is secure from unauthorized access. This includes the use of
encryption for sensitive
personal, medical or financial data if possible. Members must require
third party agents or contractors
who have access to individually identifiable information to keep
the information confidential
and not use it for any other purpose than to carry out the services
they are performing for
the organization, site, or business.
Members may not rent, sell,
exchange, or in any manner transfer information about a customer
or visitor to any third
party, unless the third party is an agent or contractor involved in carrying
out
the transaction for which
the customer's or visitor's information was submitted.
Choice & Consent
Members must allow individuals
the opportunity to opt-out or otherwise prohibit unrelated uses of
individually identifiable
information about them, that is, uses not disclosed in the privacy policy
at
the time the information
is collected.
Children
Members must provide prominent
and readily accessible notice of their privacy policies to both
parents and children. Members
must obtain verifiable parental consent before collecting, using, or
disclosing children's information
or allowing children to post or distribute information or allowing
children to directly communicate
with others
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