Public Interaction On The Internet
 All people who utilize the Internet have a right to privacy, security, and confidence in the
 practices and procedures of the web businesses and sites that they access. TrustAssure ©
 defines and protects these rights.

 You can browse and purchase products and services from any TrustAssure © member with
 total assurance that your personal and private information will be protected and handled in
 a completely professional manner. Parents may let their children browse a member's pages
 without the fear that they will stumble onto inappropriate web page content.

 These regulatory conditions are undertaken by TrustAssure © member sites and businesses
 in an effort to provide the public with a consistent and useful environment on the web. Given
 that fact we urge people to shop and browse our registered member sites and support their
 efforts. As the general public uses TrustAssure © member sites it validates the entire program
 in a way that attracts new members from various industries. This serves to improve the
 diversity of the TrustAssure © community for each web user.
 
 
 
 
 
 
 
 
 
 
 

 Web Business And eCommerce
 As a business on the Internet you have a responsibility to provide the very best web content to
 your visitors with procedures in place to protect their personal information. In providing simple
 documentation to inform your site users of the privacy and security precautions you have within
 the boundaries of your web site you decrease their fear of transacting business on the open web
 and increase your potential for a better sales ratio, repeat business, and referrals.

 By providing a TrustAssure © member logo seal on your web site you are telling your site visitors
 that you are serious about the professionalism of your business and that you value their rights
 to privacy and security. Here at TrustAssure © we also endorse the Better Business Bureau © and
 Truste © services. However, we have developed TrustAssure © specifically to provide business bureau
 association to web sites and businesses that cannot afford or want reduced membership costs.

 We urge all viable businesses not currently associated with a business bureau to join a service,
 regardless of which, so that the privacy and security of the Internet can become structured. At
 TrustAssure © we will do everything in our power to enhance your presence on the web.
 
 
 
 
 
 
 
 
 
 
 
 

 Creating And Maintaining The Customer
 A customer is the result of the synergy between a web user and a business. You don't become a
 customer until several key elements fall correctly into place. First, not only must the business you
 are looking at have a product or service that interests you, but they also must meet your personal
 requirements as a secure and viable entity that you want to do business with. Until those criteria
 are in place you are just another web surfer and the business remains just another web site.

 TrustAssure © members provide the key ingredients that create an attractive site to browse and do
 business with. As a customer you have nothing to fear because the information, security, and
 privacy are already provided to your family from the moment you access any TrustAssure © member
 web site.

 TrustAssure © members handle warranty claims quickly and efficiently and resolve complaints in a
 prompt and professional fashion. Plus, you are free to review any TrustAssure © professional member
 report record with improtant company contact and reliability information and to forward any comments,
 complaints, or compliments to TrustAssure © and we will forward them to the respective member site.
 
 
 
 
 
 
 
 
 
 
 
 
 

 Reliability
 Not something which can be just claimed, reliability is created by consistent performance over time.
 It is the total package and the sum of it's component words. People rely on your ability to deliver each
 and every time with consistency and professionalism. TrustAssure © members are constantly challenged
 to provide up to date family value content and maintain a high level of performance reliability. We want
 the public to view our TrustAssure © logo seal on any site as a sign of the utmost in quality.

 As a business you should regularly review your reliability level. Do you provide consistent service to
 each customer and transaction? Reliability is the one factor that determines how much repeat business
 and how many referrals your business will get. It is the factor that turns a web user into a customer and
 eventually bonds the customer to a particular business or web site.

 One of the major complaints of web users regrading many new "business opportunity" web sites is that
 they make unrealistic claims, don't provide personal service, and don't follow through on what they say
 they are going to do. They lack the reliability factor of established companies that creates a comfort
 level during the transaction process. To elevate your business or web site seek credibility and reliability.
 
 
 
 
 
 
 
 
 
 
 
 
 

 Confidence
 The transition of a web user into a customer comes about through the agent of confidence. Confidence is
 the byproduct of our general observation and interaction with business reliability. At TrustAssure © we
 believe that all web users should have complete confidence in the policies and procedures of every
 business or web site. Unfortunately, that is not always the case and for good reason.

 However, we also believe that the future will hold some great improvements in the way business is to be
 conducted on the Internet and we're trying to lead the way. Disregard for the rights of the customer will
 become a thing of the past as companies are forced to improve their methods, policies, procedures, and
 documentation in order to prove their worth in securing the customer's approval and business.

 Customers must meet business halfway and begin to release their feelings of apprehension as web sites
 provide the mechanisms for reliability review. We understand that a business must provide certain proof
 of intentions and assurance, but once having done so the business should not be forced to constantly
 reprove themselves provided they are performing on a professional level. This is the very reason that logo
 seal certification programs like TrustAssure ©, Truste ©, and the Better Business Bureau © exist.
 
 
 
 
 
 
 
 
 
 
 
 
 

 Referrals & Repeat Business
 The offspring of web user confidence and customer transition are referrals and repeat business. Once a
 customer finds a reputable business that performs as they say they will it is a natural process to go back
 to that company or web site whenever the customer requires that particular product or service again. Also
 people tend to refer others to services that they find useful or functional.

 The TrustAssure © motto is not only to certify each individual member web site or business, but to create
 a community of certified "good business" sites that allow a web user to browse for products and services
 in a protected environment where security and privacy are assured and apprehension is minimized. As a
 business it is the residual effect of repeat business and referrals along with increased customer use and
 support that validate the process of third party business reliance bureau membership and certification.

 It is the responsibility of the web user and potential customer to insist on doing business with only web
 sites that are certified and provide provisions for your privacy and security. As long as you are a patron
 of potentially unscrupulous web sites there will be no initiative for them to improve their policies and
 procedures or provide you with any form of transaction or information security, privacy, or documentation.
 
 
 
 
 
 
 
 
 
 
 
 
 

 Privacy & Security Issues
 Without a doubt the main issues that web users and potential customers want addressed by web sites and
 businesses are the privacy of personal information asked for and given to webmasters and the security of
 any and all transactions including sensitive information, card numbers, and passwords. Web users must
 try to understand that webmasters have a valid need for user and customer personal information in order
 to develop and maintain the web site and business functions. However, that need must be balanced with
 policies, procedures, and controls that secure the user or customer information as confidential.

 If you choose to join a web site membership, program, or purchase any service or product online you have
 already made the commitment to provide the necessary information required to complete that transaction.
 TrustAssure © members are required to provide you with documentation on what information is gathered,
 why the information is being gathered, and which parties will have access to that information.

 TrustAssure © members agree to adhere to a strict Code Of Ethics and any member found to be in violation
 is immediately terminated. TrustAssure © works with local, state, federal, and international authorities when
 any member is found to have violated any law. TrustAssure © does not approve or endorse any business or
 person that discloses, sells, or otherwise distributes email addresses, names, or private information.
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 Building A Foundation Of Trust
 The cornerstone of the TrustAssure © program is helping the web site, webmaster, or business provide a set
 of structured policies and procedures to the web user or potential customer that lead to trust and business
 cooperation between all parties. Trust is the byproduct of the synergistic interaction between all of the
 various components of the customer/business relationship. It is the ultimate result that provides the key to
 unlocking a great working relationship with discounts and personal service for the customer and a steady
 flow of profitable commerce for the business owner.

 However, this trust cannot be taken for granted. Businesses must continue to refine their overall design and
 web users should demand that web related enterprises adopt a set of structured rules that govern how they
 do business with the public. The Internet, like any medium, will probably never be completely devoid of the
 problems generated by bad business intentions and practices, but with a joint effort we can all help to
 reduce such problems through organized regulatory programs such as TrustAssure ©.

 We sincerely hope that regardless of your position as a web user, customer, webmaster, or business owner
 you will see the merit and the future of third party business reliance bureau certification and will view the
 TrustAssure © logo seal a symbolic key to proper business techniques, practices, and most of all trust.
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 Advertising And Email
 The web marketer has a responsibility to adhere to certain rules when dealing with the general public.
 These rules are no different than the moral and ethical requirements of doing non-web based business.
 The web business and it's representatives must curtail outrageous marketing claims if they are to be
 taken seriously by the buying public. More and more there is the trend to require substantiation of all
 claims before business is truly transacted.
 
 Email is another serious offense. Originally developed as the online medium of communication recently
 email accounts have become the medium of advertising choice. Even though "spam" or unsolicited
 messages are considered taboo and punished in some cases many businesses, especially small or
 new enterprises still forward email marketing everyday cloaked in the cover of a response message
 to everything from memberships to web promotion submissions.
 
 Advertising and marketing techniques need to be as refined on the Internet as in any other avenue of
 the business industries, perhaps more so. Email is a form of communication not an online billboard for
 indiscretionary use. Structured and professional companies request permission to forward any future
 email or transmission messages to web users or customers. They also describe online opportunities
 and business offers without "marketing hype" . Taking on a professional image goes a long way toward
 building a solid business image on the web.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 Interacting With Children On The Internet
 Quite possibly one of the most sensitive areas of interactive ecommerce is the contact and open
 interaction with children, especially children 13 years of age or younger. This is a world where a
 different set of rules apply. TrustAssure © members must abide by strict guidelines with children
 of this age bracket. The TrustAssure © certification stipulates exact rules to be followed.
 
 Web businesses should always get parental approval and permission before directly contacting,
 communicating with, or gathering information from children. The information gathered should be no
 more than exactly what is required to provide the child with the online service, such as activities or
 games, and young children should not be required to submit more information than is necessary for
 the transaction. Parents have a right to access, review, correct, and delete any information gathered.
 
 When directly communicating with children by email there should be an option to discontinue the
 email process provided to the child after the first contact. At no time are web businesses in a position
 to distribute any information gathered from children to any other parties. Explanations and warnings
 should be provided on web sites in an easy-to-read language and all hyperlinks and content should
 be monitored by the webmaster to insure that children are not accessing inappropriate contacts.